Spillage and over-pouring are major pain points for businesses. This common problem can lead to significant potential revenue loss - up to 18%, as reported by Glimpsecorp. 

To combat this challenge, Logo Pour Indicators (LPIs) offer a cost-effective solution.

By assisting staff in pouring drinks precisely and consistently, Logo Pour Indicators can help businesses minimise waste, enhance productivity, and boost profitability. Moreover, Logo Pour Indicators can contribute to creating a more sophisticated and refined image for businesses.

1. So, what exactly are Custom Logo Pour Indicators?

2. Unlock the Benefits

3. Who can benefit from Custom Logo Pour Indicators?

4. Choosing the Right Type of Glassware

5. How to Get Started

1. So, what exactly are Custom Logo Pour Indicators? 

Custom Logo Pour Indicators are a game-changer for businesses, an innovative tool that combines the functionality of traditional pour indicators with the branding power of your logo, resulting in an efficient, visually appealing, and effective way to ensure consistently accurate pouring.  

Gone are the days of using the traditional white plimsoll lines. 

At RapidG, we can customise the top and bottom of your logo to serve as fill lines, reflecting industry-standard measuring.

For example, on a wine glass, the bottom of your logo will represent 150ml for small while the top will measure 250ml for large.  

These indicators are highly visible and easy to use, making them an effective and visually appealing tool to ensure uniform pouring. This makes them particularly useful for businesses such as restaurants, bars, and cafes, as they help staff ensure consistent pours every time, regardless of experience.

2. Unlock the Benefits

Custom Logo Pour Indicators provides numerous benefits for businesses: 

Accurate measurement: Logo pour indicators provide a clear visual guide for your staff, helping them to pour drinks accurately and consistently. This eliminates the need for guesswork and reduces the potentially costly risk of over-pouring.

Boost brand loyalty: Custom Logo Pour Indicators offer a unique branding opportunity. By incorporating your logo into the pouring process, you can keep your brand top-of-mind throughout the customer experience. This can help you stand out in a crowded market and make a lasting impression on your customers.

Increased sales: Logo Pour Indicators can help to increase sales by ensuring that drinks are poured accurately and consistently. This is especially important for businesses that sell high-value beverages, such as wine and spirits.

Reduced training costs: Easy-to-use logo pour indicators reduce training costs for new staff, as they are designed to reflect industry-standard measuring. This can save businesses time and money.

Reduced product waste: Logo Pour Indicators help to ensure that drinks are poured accurately and consistently, which can significantly help to reduce product waste and environmental impact. This is especially important for venues selling high-value beverages, such as wine and spirits.

3. Who can benefit from Custom Logo Pour Indicators?

Custom logo pour indicators can benefit a wide range of businesses, including:

Bars and restaurants can use custom Logo Pour Indicators to ensure that drinks are poured accurately and consistently, regardless of the experience level of the bartender. This can reduce customer complaints and improve the overall customer experience.

Nightclubs and other high-volume venues can use custom Logo Pour Indicators to speed up the drink preparation process and reduce wait times for customers, leading to increased sales and revenue.

Hotels and resorts can use custom Logo Pour Indicators to create a more sophisticated and refined image for their guests. Logo Pour Indicators can be used at pool bars, restaurants, and other guest-facing areas.

Event planners and caterers can use custom Logo Pour Indicators to ensure drinks are poured accurately and consistently at events. This can reduce food and beverage costs and improve the overall event experience.

4. Choosing the Right Type of Glassware

When it comes to custom-printed glassware, the possibilities are endless.

RapidG can customise your logo to fit almost any glassware style, shape, and size and reflect industry-standard measuring.

Wine glasses are a classic choice for custom printing because of their timeless appeal and versatility. 

• Popular and versatile: Wine glasses are used for various occasions, from casual gatherings to formal events. This makes them a popular choice for custom printing, as they can be used to promote a business. 
• Durable and long-lasting: Wine glasses are typically made of glass or crystal, durable materials that can withstand repeated use and cleaning; this makes them a good investment for custom printing.
• Elegant and sophisticated: Wine glasses are often associated with sophistication and elegance. This makes them a great choice for custom printing.

Other types of glassware: Many other types of glassware can be custom-printed, such as champagne glasses, beer glasses, shot glasses, mason jars and more.

5. How to Get Started

If you’re uninspired by your current glassware range and want to give your logo a fresh and functional twist, browse our extensive range of premium glassware here from popular brands Libbey, Crown Glassware, Ryner Glass and more. 

Ready to pour your brand in a new way? Contact us for a consultation today.